About Us

Find the car you’ll truly love

Who we are

Toyota Cebu City was established last 24 November 1989 whose main building is located at No. 34 M.J. Cuenco Avenue, Cebu City. It has a land area of 7,000 square meters. The company started operation on March 1, 1990. It is a corporation owned by Filipino businessmen, whose main objective is to bring more investment in the city, supply quality passenger cars and create job opportunities for the Cebuanos. In due course, after seven years of continuous operations, Toyota Cebu City, could no longer cope up to servicing of units sold within the Central Visayas. A decision has to be made to satisfy these customers.

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Vision

To be the No. 1 Automotive dealer in our area with highly motivated team members that achieve the best level of customer loyalty and satisfaction.

Mission

To gain customers for life by consistently fulfilling their needs through highly passionate and engaged Team Members who maximize their potential and champion continues improvement.

Culture of Excellence

Culture of Spirit
Culture of Customer Supremacy
Culture of Survival and Growth
Culture of Contact Leadership
Culture of Consistent Superior Execution
Culture of Professional Image
Culture of Accountability
Culture of Management by Example
Culture of Recognition and Award

Core Values

Respect

We treat all individuals, our roles and the company with dignity.

Empowerment

We believe in growth through freedom, responsibility, and accountability.

Pagpakabana

We have awareness and concern for everyone and everything that surrounds us.

Equity

We equip our Team Member with tools for professional fulfillment.

Collaboration

We value inclusiveness and aim for mutually beneficial outcomes.

Transparency

We exercise visibility and honesty in all we do.

Kaizen

We promote a culture of constant learning and continuous improvement.